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10 Reasons Why Sellers Use Brokers


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Len Krick, a leader in the business intermediary industry, published a quick survey. In the survey, he polled small and medium-sized business brokerage firms in the United States and Canada. He asked them, "what do clients say are their top reasons for using a business broker?" Clients listed these items as their top reasons for using a business intermediary when selling their businesses:


  1. Brokers know how to sell businesses; most sellers don't (24%)

  2. Seller doesn't want to be distracted from running business (16%)

  3. Confidentiality preservation and knowledge of what and when to show buyer (14%)

  4. Access broker's database of potential buyers and investors (13%)

  5. Maximize price buyers will pay for the business (9%)

  6. Owner does not know how to find buyers (8%)

  7. Prepare owner to sell and prepare business for sale (5%)

  8. Broker understands and can depersonalize negotiations (5%)

  9. Explain and handhold seller throughout selling process (2%)

  10. Help buyer obtain financing (2%)

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