More Physicians Adopt Membership or Cash-Pay Models as Financial Pressures Mount
- ntjames5

- May 4
- 1 min read

Healthcare Finance News published this timely article, Reimbursement pressure has physicians adopting membership or cash-pay models. Here is a summary of the key points:
More than 80% of primary care physicians are concerned about their long-term financial sustainability (according to 280 respondents to an Elation Health survey)
Reimbursement remains the most significant pressure point (64% of respondents)
The structural mismatch between (a) what it takes to run a primary care practice, and (b) what the system pays for this service is leading many practitioners to pursue new approaches to stabilize their practices.
Of insurance-participating physicians, 27% have adopted membership or cash-pay models, while 18% are shifting toward value-based payment structures.
Kyra Fong, CEO and co-founder of Elation Health argues that practices needs 3 things to succeed: (1) technology that's purpose-built for their payment model, (2) integration with the broader healthcare system, and (3) predictable cash flow.
Physicians are developing plans to address the financial concerns. 69% expected to implement these changes within two years.
Read the full article here.





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